MARKETING SKILLS
All AER Training courses are tailored to meet specific training requirements so the following sample outline is for example purposes only.
Course Description
‘Marketing Skills ‘is a practical course designed to help those involved in marketing to both understand and apply the marketing skills essential for their role. The course looks at what marketing is, the process of marketing goods & services, all aspects of the marketing mix and developing marketing plans
Who Does The Course Suit?
Any person involved in marketing (new or established in their role) who wishes to hone their skills.
What delegates will gain from the course?
- Understand what ‘Marketing’ is
- Show a clear understanding of key marketing principles
- Demonstrate how to structure, write & present a Marketing Plan and an understanding of how to implement that plan
- Make effective use of marketing tools
Course Outline
9.30 - 10.00 Coffee, Welcome, Introductions & Course Objectives
What is Marketing?
The 7Ps of Marketing
Understanding the Marketing Mix
Determining the Best Methods of Marketing in your Market Sector
Delegates Exercise –Delegates to individually assess the different marketing methods to determine which are best, in relation to competition and market conditions in your sector
Marketing Plans
Delegate exercise –Developing & presenting a 12-Month Marketing Plan
13.00 - 13:45 Lunch Break
Marketing Communications
Evaluating Marketing Strategies and Re-evaluating your Marketing Plan
Delegate exercise
16.30-16.45 Workshop Summary, Review of Key Learning, Personal Action Plans and Close