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All AER Training courses are tailored to meet specific training requirements so the following sample outline is for example purposes only.

Course Description

‘Marketing Skills ‘is a practical course designed to help those involved in marketing to both understand and apply the marketing skills essential for their role. The course looks at what marketing is, the process of marketing goods & services, all aspects of the marketing mix and developing marketing plans

Who Does The Course Suit?

Any person involved in marketing (new or established in their role) who wishes to hone their skills.

What delegates will gain from the course?

  • Understand what ‘Marketing’ is
  • Show a clear understanding of key marketing principles
  • Demonstrate how to structure, write & present a Marketing Plan and an understanding of how to implement that plan
  • Make effective use of marketing tools

Course Outline

9.30 - 10.00 Coffee, Welcome, Introductions & Course Objectives

What is Marketing?

The 7Ps of Marketing

Understanding the Marketing Mix

Determining the Best Methods of Marketing in your Market Sector

Delegates Exercise –Delegates to individually assess the different marketing methods to determine which are best, in relation to competition and market conditions in your sector

Marketing Plans

Delegate exercise –Developing & presenting a 12-Month Marketing Plan

13.00 - 13:45     Lunch Break

Marketing Communications

Evaluating Marketing Strategies and Re-evaluating your Marketing Plan

Delegate exercise

16.30-16.45 Workshop Summary, Review of Key Learning, Personal Action Plans and Close 

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